The SVG Audible Breaks Down Social Media

Just what is social media and how can athletes, teams, and
college athletic departments use it to their advantage? Kathleen Hessert, president
of Sports Media Challenge president and CSVS keynote speaker, has built a
business out of answering these questions. From providing media training for
Notre Dame student athletes to setting up Shaq’s Twitter account, Hessert has a
firm grasp on the social media buzzword that is sweeping college athletics. In
this week’s SVG audible, Hessert breaks down some of the mystery surrounding social
media, what it is, and how to use it effectively.
Click here to launch the SVG Audible
player or click here to subscribe
to the SVG Audible in iTunes.