Chyron Takes Hard Look at Virtual Sets With NeuroTV Partnership
Chyron’s NAB booth will feature the fruits of a new partnership with NeuroTV related to virtual set technology that could be the big news for Chyron customers and industry professionals looking to cut costs related to set design and construction.
NeuroTV’s virtual set technology is an emerging solution that generates real time 3D sets, animations, interactive characters and now graphics. While virtual set technology is still in its infancy in the United States, both companies believe that the current industry atmosphere and new technology makes adoption increasingly attractive.
“As individual stations and regional programming facilities have fewer and fewer staffers the construction and maintenance of physical sets gets expensive,” says Bill Hendler, Chyron CTO.
Virtual set technology is popular in Asia and Europe but U.S. TV productions have been reticent to rely on it due to cost and complexity. The deal with NeuroTV could change that equation has it has a trackless technology, meaning that the camera can be locked down and computers then synthesize moves like camera crane moves and pans.
“Without cost and complexity we can get Virtual Sets to a tipping point where users have much better systems for much lower costs,” adds Hendler.
The partnership enables Chyron to integrate and co-market virtual set technology across its existing graphics platforms. The resulting solutions will allow Chyron to offer a broader based line of products offering increased ROI to clients.
“We have been watching this technology very carefully and believe that now the time is right to integrate graphics and virtual sets and introduce a comprehensive, integrated, workflow package to the market,” says Kevin Prince Chyron’s Senior Vice President & Chief Operating Officer. “As our industry transitions from SD to HD budgets are being squeezed, our goal at Chyron is to offer clients systems with at least a 5:1 financial benefit. Combined with the NeuroTV trackless technology, these products fit our core goals and provide our clients with alternative technology while fitting with standard workflows.”
Guy Vanden Bemden, CEO and founder of NeuroTV believes continued economic pressures make the company’s new technology increasingly viable for a wide variety of broadcast and video operations.
“The partnership with Chyron allows us to provide a fully-integrated, next-generation platform for graphics and virtual sets .and represents a new standard of quality, cost efficiency and flexibility,” he adds.