IBC 2010: Masstech To Roll Out New Dynamic MAM System
At IBC 2010, Masstech will introduce a new software suite designed to optimize media workflow systems by integrating and managing the entire production process from ingesting, editing, and archiving through transmission for broadcast facilities of all sizes.
The new range of media asset management (MAM) solutions that will be showcased at IBC include INDIGO version 8, which delivers more extensive metadata management and bridges the entire content workflow, and TOPAZ version 7.5 for streamlined asset management and digital archiving.
“Masstech is committed to innovating cost-effective, advanced solutions that deliver breakthrough performance for digital asset creators, managers and consumers,” says Joe French, CEO and President of Masstech Group. We aim to continue developing products with transformational capabilities that will achieve significant cost savings and faster streamlined workflows for broadcast networks,”
Masstech’s next generation INDIGO is a all-in-one MAM solution that allows broadcasters to manage all media from ingest to editing to playout, without multi-vendor integration issues. Organizations can save on third party costs and multiple user licensing fees. This complete solution bridges production, transmission and archiving, with built-in transactional transcoding and tight integration to non-linear editing platforms like Avid Interplay and Apple’s Final Cut Pro.
Masstech’s TOPAZ is tailored for small to medium environments. Consolidating preparation, production and playout operations, TOPAZ integrates seamlessly into the existing environment. TOPAZ starts as an entry-level solution and scales to fully redundant large systems featuring an all-in-one content, hierarchical storage and media asset management capabilities.