Front Porch Digital Pegs Mark Hayes to Lead OVP Business Development

Front Porch Digital has appointment of Mark Hayes as director of business development for online video platforms (OVPs). In the new position, Hayes’ primary responsibility will be developing new revenue opportunities for DIVApublish, the Front Porch Digital solution that automates content workflows from existing archival storage to comprehensive digital management and targeted online distribution.

Hayes’ extensive experience in the online video industry began at Macromedia where he handled business development for what is now Flash Media Server, and managed OEM licensing to major CDNs. He has also served as a consultant to multiple CDNs and as VP of marketing and business development at Highwinds.

“For many years, Front Porch Digital has been renowned as a leader in archiving and content storage management. More recently it has gained recognition for its SAMMA^® digital migration solutions,” says Hayes. “Now comes the natural progression, DIVApublish, a cloud-based system for taking content to online distribution as part of a seamless workflow. For me, representing DIVApublish is a great opportunity. I have invested a lot of time and energy in understanding the OVP ecosystem — the many entities that play a role — and I’m keen on leveraging that knowledge, as well as my background in sales and sales management, on behalf of a game-changing product.”

Part of Front Porch Digital’s DIVASolutions family, DIVApublish is a cloud-based service that automatically creates searchable frame-level metadata for video content, then manages its distribution to designated online communities. Earlier this fall, DIVApublish earned both Best of IBC and TV Technology STAR awards.

Hayes begins Nov. 1 and will be based at Front Porch Digital’s Louisville, CO, headquarters, reporting to Mark Gray, the company’s EVP.