AmberFin Helps Future-Proof Production Workflow

The Sports Video Group is pleased to welcome AmberFin as its newest corporate sponsor. AmberFin iCR products cover ingest, transcoding, quality control, review, format conversion, and standards conversion.

Amberfin iCR, based on technology that has won four Emmy Awards, plays a key role in turning the content that owners have into the content their customers want. As an open-standards, future-proof platform that digitizes and transforms new and archived content, it delivers the best-quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VOD, TV, and mobile and other small-screen devices. Privately held by Advent Venture Partners, AmberFin is headquartered in Basingstoke, UK.

“More and more, sports broadcasting now involves handling file-based material, either on the ingest side or for creating deliverables,” says AmberFin CTO Bruce Devlin. “AmberFin is already helping major sports organisations move into file-based workflows and is delighted to be joining the wider SVG community.”

AmberFin already has hundreds of iCR systems in the field and is trusted by some of the world’s most prestigious companies — including Sony, the NBA, Ascent Media, Turner Broadcasting, BT, CBS, HBO, Discovery, National Geographic, and Warner Bros. — to manage the digitization and repurposing of their content.

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