NAB 2011: AmberFin Aims To Help Maximize Existing Sports Assets

As sports-broadcasting workflow transitions increasingly to file-based media, AmberFin helps design a high-quality, efficient, and cost-effective file-based workflow, producing all the deliverables to fully monetize sports content. AmberFin’s understanding of world-class Snell & Wilcox video processing and modern file workflows enable ultimate picture quality and the greatest efficiencies throughout an organization.

At the NAB Show in April, the company will demonstrate its range of iCR open-software tools for intelligent ingest, transcoding, format and standards conversion, review, and quality control. It will also showcase its first technology demonstration of high-quality file-based 3D output.

AmberFin’s current roster of customers includes the NBA, Memphis Grizzlies, and several international sports organizations as well as blue-chip companies like Warner Brothers, Discovery, National Geographic, Deluxe, Technicolor, and Ascent. The company will help revolutionize workflow and maximize the potential return from existing sports assets.

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