USC Marshall Offers Online Education Discount to SVG Members, Sponsors

An online education program offered by the USC Marshall School of Business and programmed by Really Useful Information focused on Branding and Integrated Marketing is offering a 10% discount off the price of $975 for SVG members who register by Friday. The discount code is SVG10.

The online course is held from March 2-23, 2011 and will help executives and producers understand where branding concepts help in forming partnerships that can extend the brand, reaching wider audiences. Topics covered include:

  • Brands as financial assets
  • Using brands to gain competitive advantage
  • Brand value vs. brand equity
  • Customer loyalty and brand performance
    To learn more click here.