MMOD Sees 47% Increase in Traffic Over 2010 Tourney
Turner Sports, CBS Sports and the NCAA continue to see huge boosts in viewership, but these increases are not limited to the tournaments big television ratings. NCAA March Madness on Demand (MMOD) has delivered a 47% increase in total visits across the MMOD broadband and mobile products for the first three rounds of the tournament.
In total, there were 26.7 million visits across the NCAA online and mobile platforms from the start of the First Four on March 15 to the completion of the third round on March 20. Additionally, the first three rounds of the tournament garnered 10.3 million total hours of live streaming video consumed through the MMOD broadband and mobile products.
NCAA.com and MMOD have averaged of 2.4 million daily unique visitors on broadband. An average of 92.9 minutes per daily unique visitor was spent streaming MMOD on broadband from March 17 through March 20.
On the mobile front, NCAA.com and MMOD apps have averaged 702K daily unique users. MMOD was also the No. 1 free app for both iPhone and iPad on Thursday, March 17 and Friday, March 18 in the App store. 36% of all streams for MMOD on Saturday, March 19 and Sunday, March 20 were from the iPad and iPhone apps. An average of 20.4 minutes per daily unique visitor was spent streaming MMOD on mobile apps from March 17 through March 20.
Through Sunday, the television coverage on TBS, CBS, TNT and, including the First Four, is averaging a 5.5 US HH rating, up +15% from a 4.8/11 for CBS Sports’ 2010 coverage according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 8.4 million total viewers, up +14% over CBS Sports’ 7.4 million total viewers in 2010.