SMT Helps Golf Channel Operate Fully Featured Mobile Studio for Masters
SMT (SportsMEDIA Technology Corp.), a provider of graphics, statistics, and video-enhancement solutions, announced that it is working with the Golf Channel to operate a remote studio on location at the 2011 Masters Tournament. Luke Donald took the Par-3 Contest Wednesday, and official tournament play is under way until April 10 in Augusta, GA.
The Golf Channel’s remote studio is equipped with SMT’s software, rendering system and GOTO Board, a 65-in. interactive touchscreen, duplicating the capabilities of the Golf Channel’s Orlando studio, to provide compelling coverage of the Masters. SMT’s GOTO Board enables on-air talent to intersperse live video from the course, hole-by-hole flyover video, tee times, pairings, live scoring, and comprehensive round-by-round and cumulative statistics. The on-air talent can play, replay, and pause video to provide complete analysis for the television audience.
“The Golf Channel relies on SMT to deliver the right tools for their remote studio,” said Gerard J. Hall, CEO and founder of SMT. “SMT’s GOTO Board truly enhances the Golf Channel’s on-site broadcast at the Masters. Their analysts love this intuitive tool that gives them all the relevant information they need to do an in-depth analysis of the tournament.”
Masters’ Sponsors Branding Integrated Into Video Transitions
SMT’s technology creates a branding opportunity for Bridgestone Golf, a golf-equipment company and sponsor of the Golf Channel. Via SMT’s software, Bridgestone’s branding is integrated into all the video transitions during the broadcast.
“Our primary goal with the Golf Channel was to take a studio-centric system and make it work seamlessly and flawlessly on-site in Augusta,” said Don Tupper, vice president of business development for SMT. “However, SMT’s technology has been designed with the flexibility to create some very unique marketing opportunities for sponsors as well. We are delighted to support the Golf Channel and their sponsors to reach their goals for this exciting event.”
SMT Production and Account Manager Jimmy Bradley is on-site at the Masters working with the on-air talent to maximize the capability of SMT’s technology and ensure a successful broadcast.