Beachbody Adds OnView to Teletrax TV Monitoring System from Civolution
Heath and fitness specialist Beachbody is renewing and extending its use of Civolution’s Teletrax – Television Monitoring service to include the OnView offering. Teletrax – OnView uses an advanced video search tool enabling clients to find, retrieve, and watch their detected video within minutes of broadcast. The service works as an extension to the Teletrax – Television Monitoring service to form a solid content management platform that aids content owners in strategy development and return-on-investment analysis.
OnView’s will enable Beachbody to further confirm and analyze its long form direct response campaigns with greater depth, complimenting and strengthening the accurate and technologically advanced Teletrax – Television Monitoring service.
Civolution’s OnView service gives Beachbody the ability to confirm that the correct (call to action) message is displayed at strategic times during the infomercial broadcast; confirm that no extraneous graphic crawls from individual stations are displayed during the airing of infomercials; store video clips for future analysis; email clips to colleagues for further discussion and analysis; and develop a “watch list” of competitive offerings.
“Having just scratched the surface with the video component of the service” says Jason Barnes, Sr. Director, Media, Beachbody, “we’ve already been able to use it successfully to resolve many station broadcast issues using the Teletrax detection and OnView visualization. We’re now able to gain clarity on media anomalies much more quickly and no longer have to wait for logs or affidavits to prove what happened, creating a more proactive media management environment. Civolution’s Teletrax – Television Monitoring has become a critical tool for us to better manage and improve the impact of our campaigns.”
OnView Service covers all 210 US DMAs as well as many US National Cable and International channels. Teletrax detection video features integrated Windows Media or Flash Player within the Teletrax client website enabling video clips associated with Teletrax detections. Users can search for video by date, time, and station directly from within the secured Teletrax client website.
“The major enhancement to the Civolution’s Teletrax offering brings a new measurability to the identifications that was not previously available,” says Andy Nobbs, Chief Commercial Officer at Civolution. “This is great news for our clients that require the critical perspective of context and the ability to view how and in what manner their content is used. We look forward to further exploring how our Teletrax – OnView service can enable Beachbody with strategy development and return-on-investment analysis.”