JVC Announces Four Dates in Focus Forums Series

JVC Professional Products Company, a division of JVC Americas Corp., has announced four dates in its series of JVC 4K Focus Forums. The free events will showcase the company’s new 4K technology, which is based around the world’s first large-scale integration (LSI) chip for high-speed processing of HD video. Each forum will offer demonstrations of the technology and encourage feedback from attendees.

The first three JVC 4K Focus Forums will be held in conjunction with industry trade shows next month: Cine Gear Expo, which runs June 2-5 at the Studios at Paramount in Hollywood, CA; ProFusion 2011, the Canadian Professional Video Technology Expo that runs June 17-18 at the Toronto Congress Centre; and Digital Video Expo East on June 22 at the Millennium Broadway Hotel in New York City. A fourth forum is scheduled for June 30 at Columbia College Chicago.

To attend the JVC 4K Focus Forums, register online at http://pro.jvc.com/4k.

“JVC’s new LSI platform is well suited for a wide range of professional equipment,” said Dave Walton, assistant vice president of marketing, JVC Professional Products. “The JVC 4K Focus Forums were created to bring JVC product engineers together with industry professionals. The feedback we get will help us design JVC’s next generation of production cameras.”

Developed by JVC (Victor Company of the Japan) to handle data-intensive acquisition, the new 4K technology makes possible the first handheld camcorder to shoot and record four times the resolution of HD. Plus, the LSI requires 40 percent less power and, compared to previous LSIs, cuts systems costs in half.

“For several years, still cameras have been able to achieve 4K resolution, but the bottleneck has been in processing and recording the images up to 60 frames a second in real time,” said Walton. “The new LSI chip does just that.”

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