The NHL and NeuLion Deliver Live and On-Demand Hockey to Tech-Savvy Audiences
The National Hockey League and NeuLion, an end-to-end technology service provider for delivering live and on-demand content to Internet-enabled devices, jointly announced that the 2010-11 NHL season was a successful year for digital delivery of professional hockey on PCs, gaming consoles, mobile, and other connected devices.
NHL GameCenter LIVE, which streams video of more than 1,000 live NHL games and on-demand video, saw an overall 31% increase in new subscriptions and an 83% increase in renewals this season.
“Whether it’s on a mobile, tablet, broadband, or connected device, the NHL is exploiting digital technologies to shorten the distance between the League and our tech-savvy fans,” said Perry Cooper, SVP of digital media for the NHL. “This season, in particular, has been an overwhelming success for us with the emergence of the League’s global mobile footprint and connected device strategy.”
During its inaugural season on Apple, Android, BlackBerry, and Nokia mobile devices, the NHL GameCenter application was installed more than 2 million times worldwide. With more than 25% of the league’s players hailing from outside North America, the NHL’s focus on its digital products, powered by NeuLion, has helped meet the growing demand for NHL content from this time-shifted audience, including products tailored for individual countries.
Along with mobile devices, the NHL and NeuLion also announced extensions for NHL GameCenter LIVE on Sony PlayStation 3, Roku, and Boxee, enabling NHL GameCenter LIVE subscribers to access content on multiple devices through a single, authenticated subscription.