ACC, Raycom Sports Expand ACC Vault with Thought Equity Motion’s T3 Platform
As the 2011 ACC Football season kicks off, the Atlantic Coast Conference (ACC) and Raycom Sports announced today the expansion of the ACC Vault (www.theACC.com/vault), which is powered by Thought Equity Motion’s T3 Platform. The ACC Vault now includes full-length ACC regular season and Championship Football games from all 12 ACC member institutions, as well as original video content and social sharing features. This builds on last season’s ACC Vault launch, which featured over one-hundred historic Men’s Basketball regular season and ACC Tournament games.
The ACC Vault is a key component of the wider ACC Network, the official multi-media platform of the Atlantic Coast Conference. The ACC Network is a partnership between the ACC and Raycom Sports that is dedicated to delivering a range of ACC content, including live television broadcasting, original programming, historical archives, mobile applications & social media. The ACC Vault, which is integrated into the league’s official website (theACC.com), serves as the primary means for the ACC Network to showcase the history of ACC Football and Men’s Basketball.
“Incorporating ACC Football content into the ACC Vault will only enhance this already terrific platform,” says ACC Commissioner John Swofford. “The ACC Vault is an innovative resource for fans, and provides the opportunity to experience our rich tradition and share those moments by engaging others through a number of social channels.”
“We’re excited to see the ACC Vault expand this year,” says Colin Smith, VP of Distribution & New Media for Raycom Sports. “When we first launched the basketball Vault in 2010, we were inundated with emails from fans thanking us for finally making this content available online and at no cost to the consumer. The next logical step for us was to build on the Vault’s Basketball success by adding games from the ACC Football archives. Thought Equity Motion’s T3 Platform technology and metadata tools have allowed us to seamlessly publish this popular historic content in new and exciting ways of which fans just can’t seem to get enough.”
ACC Vault users can explore these historic football games by team, year, ACC Championships and classic games. Additionally, visitors can browse Highlights categories including touchdowns, offensive, defensive, and special teams. The latest version of the ACC Vault also boasts a few new features for ACC Men’s Basketball and Football fans, such as showcasing a “Game of the Week” for each sport and enhanced polling features to give users the chance to influence what games are added to the Vault.
“With ACC Championship Football content in our cloud-based T3 Platform and enriched with smart content metadata, the ACC and Raycom Sports are able to utilize our technology to power more interactive video experiences through the ACC Network’s Web properties,” says Kevin Schaff, CEO & Founder of Thought Equity Motion.
With the metadata in the ACC Vault, college football buffs can search for and share exact moments within games, for example:
• Maryland vs. Miami (1984) – Maryland quarterback Frank Reich hits wide receiver, Greg Hill, on a 68-yard touchdown strike as Maryland rallies back from being 31 points down to beat Miami
• Boston College vs. Clemson (2007) – Boston College quarterback Matt Ryan delivers a perfect 43-yard touchdown pass late in the 4th quarter to beat Clemson[AL1]
The ACC Vault includes a Video Media Guide & Link Database, which provides direct URLs to every moment within the football and men’s basketball sections of the site.