Presidents Cup Powers Golf Channel to Highest Rated November Ever
Last month was Golf Channel’s most-watched November in the network’s near 17-year history. Highlighted by record-breaking viewership for news and tournaments, including live coverage in primetime of the Emirates Australian Open and The Presidents Cup, Golf Channel reached 13.8 million unique viewers and averaged 124,000 viewers per day, according Nielsen.
November also was the most-watched month of 2011 and second-most-watched month in the history of Golf Channel. February 2008 was the most watched, averaging 139,000 viewers.
“We’re proud of this record month but we’re more proud that, at a time of year when people have traditionally turned their attention elsewhere, golf in the fall is more popular than ever,” says Golf Channel President Mike McCarley.
Golf Channel made significant investments to acquire additional programming to strengthen its fall schedule and keep golf in the headlines through the balance of the year. Tournament coverage was headlined by The Presidents Cup’s more than 51 hours of coverage from Australia. Day One and Day Two of The Presidents Cup were the two most-watched days on cable in the history of the biennial event.
November 2011 records also featured Golf Channel’s:
· Most-watched week ever (Nov. 14-20 / 283,000 average viewers).
· Most-watched day ever (Nov. 18 / 589,000 average viewers).
· Most-watched night ever (Nov. 19 / 1,664,000 average viewers).
GolfChannel.com continued to see gains, with page views in November the highest for the month in four years. More than 16 million page views represented a 71% increase over November 2010. GolfChannel.com recently became the complete golf news and editorial site for NBCSports.com, as well as MSNBC.com. The recently redesigned GolfChannel.com replaced the golf section on NBCSports.com on the web, as well as across NBC Sports’ mobile and tablet platforms.