Phizzle Pegs NBA Entertainment Alum Christina Mixon as VP of Business Development
Phizzle, a provider of mobile marketing and digital advertising products, has named Christina Mixon has been named Vice President of Business Development for Sports.
Mixon previously held positions at the NBA and ESPN/ABC Sports, where she focused on sponsored fan engagement programs and technology broadcast development.
In her new role, Mixon will report directly to Mike Maleski, who oversees sales. She will work with Phizzle’s executive team to create long-term development strategies for the company’s expanding roster of professional, collegiate, and high school sports properties, as well as corporate sponsors. Additionally, Mixon will foster the development of new multimedia activation programs to establish and develop relationships between brands, fans, and teams.
“We are thrilled to have such an experienced professional as Christina join our team,” says Phizzle CEO Ben Davis. “She will be a major asset for our sports business development group, which is dedicated to continuously growing our company and delivering digital and mobile marketing tools to reward fan engagement for brands seeking to connect with their customers. There is no question that Christina will help us deliver the ‘Phizzle Experience’ and exceed all of our expectations.”
Prior to joining Phizzle, Mixon was Director, Graphics at the NBA Entertainment, where she was responsible for the in-arena entertainment programs and worked extensively with the NBA’s marketing group to utilize new technologies to create additional sponsorship opportunities for broadcast and stadium/arena displays.
Preceding the NBA, she was associated with ESPN/ABC Sports and launched a series of new technology platforms for network productions including Sunday Night Baseball, NBA on ESPN/ABC and ESPN2’s Cold Pizza. In 2008, Mixon worked with the Beijing Olympic Broadcast Organization to create display large-screen graphic templates for the basketball venues and provided technology training for local-based video operators.
“I am so pleased to be joining Phizzle, a company I know well and have worked with as a client in my tenure with the NBA,” says Mixon. “Phizzle’s technology is unequalled in its innovative approach to helping sports organizations connect with fans across every digital channel and engage with them in an actionable way to generate the greatest ROI.”