Civolution Drives International Content Distribution for 20th Century Fox Television Distribution
Civolution, a provider of technology and solutions for identifying, managing, and monetizing media content, announced an agreement with Twentieth Century Fox Television Distribution, which will employ Civolution’s media monitoring service, Teletrax, to monitor the broadcast of its video content in the international marketplace.
The media intelligence provided by Teletrax will allow Twentieth Century Fox Television Distribution to accelerate rights windows for the overseas broadcast of its content, monitor on-air promotions of series, and develop new and more sophisticated business models for the global distribution of its video assets.
Under the terms of the agreement, Twentieth Century Fox Television Distribution will utilize Teletrax’s broadcast verification services to monitor telecasts of its feature film and television series product throughout Europe, Australasia, and the Middle East. As Fox’s international broadcast partners continue their trend to move closer to day-and-date broadcast with the U.S. network schedules, comparison of performance ratings data with accurate and timely broadcast data has become increasingly important to the studio.
Twentieth Century Fox Television Distribution currently licenses over 35 prime-time network, cable and pay TV series around the world with 12 of these series airing near-day-and-date with the U.S.
The broadcast data provided by Civolution’s Teletrax service will not only fill a need to track where its feature films and television series are being broadcast but will also fill the cross -divisional need within the studio to know what, where and when a product is airing.
“As the broadcast marketplace evolves into increasingly complex business models and consumer demand pushes broadcasters to make their programming available on-the-go, it is important to monitor broadcasts around the world and track, near-real-time, performance ratings as we partner with our clients to meet the new demands in their marketplace,” said Scott Gregg, SVP Sales Operations, International Television Distribution.
“Since Teletrax’s inception ten years ago, we’ve prided ourselves on providing the most comprehensive media monitoring reporting in the industry,” said Andy Nobbs, chief commercial officer at Civolution. “Twentieth Century Fox Television Distribution trusting us to provide the most accurate and valuable intelligence on the international use of its content is testament to the power of the service we have worked relentlessly to build. We feel privileged to help them navigate an otherwise unwieldy international media landscape, and help develop the standards for their global distribution strategy.”
Civolution’s Teletrax – Television Monitoring covers more than 1,700 television channels in over 50 countries, with 1,250 national and local channels in North America covering all 210 Designated Market Areas, providing precise business intelligence on when, where and how long content is being used.
Teletrax will be featured at Civolution’s booth at the 2012 NAB Show (stand SU7923), where the company will be showcasing the service’s major enhancements to its online portal. Through a widget-based dashboard, clients are now able to grasp at a glance the exact reach and usage of their content. The interface provides for extensive user-customized graphical visualization and includes the OnView plug-ins for visualization of the content itself for contextual intelligence and competitive analysis.