Chyron Kicks Graphics Up a Notch for Jamaica’s Red Stripe Premier League
Chyron’s Creative Services division has teamed up with Phase 3 Productions — a Kingston, Jamaica-based TV, film, and multimedia production company — in overhauling TV broadcasts for the country’s Red Stripe Premier League (RSPL). Chyron Creative Services helped Phase 3 to identify the graphics, data, and functionality needed to upgrade the productions. Additionally, the team designed and built the requisite graphics and optimized its integration with the database that supports graphics playout via Phase 3’s LEX² graphics system.
“Because many football fans in Jamaica watch broadcasts from high-profile leagues such as the Barclay’s Premier League, they have come to expect a very high standard of production,” says Delano Forbes, director at Phase 3 Productions. “One of the most important elements of sports coverage is the presentation of numbers, and graphics and statistics are the main way in which that information is presented. Through our work with the Chyron Creative Services team, we’ve dramatically improved this element within our RSPL broadcasts. In addition, Red Stripe, a subsidiary of global giant Diageo, felt that the Chyron partnership brought added value to the televised productions.”
With Red Stripe’s sponsorship, Phase 3 is able to introduce regular Monday night football matches enhanced with the addition of new camera angles, replay capability, theme music, and audio effects; a much greater depth of stats and information; and the full branding and graphics package designed in conjunction with Chyron’s Creative Services team.
As an existing Chyron customer, Phase 3 already works within the Lyric graphics creation environment. With the aid of Chyron Creative Services, the company was able to design the graphics workflow to take full advantage of the Lyric software and the LEX² on-air graphics playout system.
“With its work on RSPL coverage, Phase 3 is raising the bar for how sports in Jamaica are covered,” says Bonnie Barclay, chief marketing officer at Chyron. “Never before have viewers seen local sports televised on this scale or with such a dynamic, professional look and feel. It’s a really remarkable advance that gives viewers a better experience while improving the visibility and popularity of the league’s sponsors, teams, and players.”
The first full RSPL season with the new look and feel will begin in September.