SMT Serves Up Tennis Channel’s GOTO Board at US Open
By Carl Lindemann
Sports Video Group
SMT, a provider of data delivery, graphics solutions and technology solutions for sports and entertainment events, is teaming up with the Tennis Channel to present multimedia and multiplatform coverage of the US Open this year.
Stationed in an on-site studio at the historic Billie Jean King Tennis Center, Tennis Channel hosts Justin Gimelstob and Rennae Stubbs’ expert analysis and social media tracking are made possible with SMT’s Tennis GOTO Board, a 65-inch touch screen and interface system boasting a content-rich application custom designed for coverage of the U.S. Open.
SMT’s Tennis Channel GOTO Board freatures aalytical tools such as SMT’s telestrator (electronic chalk) and video playback; iteractive U.S. Open Court Map that allows easy navigation between current matches as well as live scores and stats; continuously updated draws with match scores and statistics; and player, fan and media tracking on Twitter and Facebook, including the latest Twitter trends
IDS, a division of SMT, is a 20-year partner of USTA and the U.S. Open and its partners, including IBM, Citizen and broadcasters. IDS creates a digital environment that provides fans, athletes and media continuous access to data, scores, stats, video and other content. These services include: TV graphics, scoring and statistics, scheduling, clocks, serve speed, displays and video production, information IPTV, prize money, web data feed, and closed circuit TV.
“The Tennis Channel’s broadcast of the 2012 U.S. Open is greatly enhanced with the addition of SMT’s GOTO Board,” says David Lunghino, IDS VP of Business Development. “It allows Tennis Channel to provide an insider view of the U.S. Open including, key matchups around the grounds and round-by-round within the draw, as well as expert analysis of the players’ strategies and tactics on court.”