Digital Rapids Looks To Maximize Reach, Revenue of Customers’ Media Content
The Sports Video Group is pleased to welcome Digital Rapids as a corporate sponsor. Founded in 2001, the company develops solutions, technology, and expertise that enable media organizations to efficiently, effectively, and profitably deliver video to wider audiences on an expanding range of viewing devices.
The company’s solutions help its customers maximize the value of their media content by transforming hundreds of thousands of files daily and powering hundreds of live channels for the world’s leading media enterprises.
“Sports content continues to be one of the most compelling drivers of the rapid adoption of multiscreen viewing options by consumers. Meanwhile, multiscreen coverage of high-profile events in the past year, such as the Olympics, solidified online, mobile, and over-the-top [OTT] video as business requirements for content and rights owners to maximize their revenue potential and audience,” says Director of Marketing and Communications Mike Nann. “The Sports Video Group is the preeminent forum for bringing together the leaders in sports production, distribution, and technology, and an ideal opportunity for us to engage with the sports community, introduce them to our solutions, and share our expertise. We look forward to working closely with SVG and its members.”
Empowering applications from revenue-expanding multiscreen distribution to postproduction and archive, Digital Rapids’ hardware and software solutions span the critical points in today’s sophisticated media operations, including ingest, encoding, transcoding, streaming, broadcast, and workflow automation.
The strengths of Digital Rapids’ solutions for bringing sports content to audiences across diverse viewing platforms were showcased across a wide range of projects and events in 2012. More than 150 StreamZ Live encoders and the Digital Rapids Broadcast Manager multi-encoder–automation software are used by sports-media specialist PERFORM to power live streaming of 25,000 premium sports events annually to viewers on an expanding range of devices and platforms.
The company’s encoders and management software also powered multiscreen coverage of the 2012 London Summer Games for more than a dozen Olympic-rights holders around the world, as well as events ranging from the Australian Open to Indian Premier League cricket.
Based in Markham, ON, Digital Rapids has offices in the U.S., UK, Hong Kong, Australia, and Argentina.