Bloomberg Sports Tackles Data Analytics for Broadcast, Web

The Sports Video Group is pleased to welcome Bloomberg Sports as a corporate sponsor. Recently named one of Mashable’s “Five Most Innovative Sports Brands for 2012,” Bloomberg Sports takes the technology developed by the global provider of data and analytics and applies it to the vast data-analysis opportunities in sports.

“Our goal is to provide the highest level of data and analytical content to sports broadcasters and other media platforms,” says President Bill Squadron, “and SVG is the leading organization for professionals in that field.”

Working with and other partners since its launch in 2010, Bloomberg Sports provides a professional product that delivers to Major League Baseball clubs a secure, virtually unlimited set of analytical functions to assist in personnel evaluation and game preparation, as well as a tablet application used by many professional players.

Bloomberg Sports recently launched, a sports blog updated daily with articles fueled by advanced analytics in a variety of sports, including baseball, basketball, football, and soccer. The launch came at the same time that Bloomberg Sports brought its Match Analysis tool into international markets. The tool provides data-driven projections and in-depth analytics for all the major European football leagues, providing an edge in forecasting results, correct scores, and many more key elements of football matches.

In the media space, Bloomberg Sports has created products customized for broadcast use, including pregame notes and insights for broadcasters and a Duet Lyric plug-in that feeds data to the broadcaster’s graphics templates.

Among the national and regional networks Bloomberg Sports has worked with are Turner Sports, ESPN, Fox Sports, Comcast SportsNet, MASN, Root Sports, and Rogers Sportsnet. The company was selected by SportsBusiness Journal as a finalist for “Best in Sports Technology” in 2012 and named as one of the “Most Innovative Companies in Sports” in 2011 by Fast Company magazine.

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