NBA Digital Launches NBA Game Time Assist
NBA Digital, jointly managed by Turner Sports and the NBA, is providing fans with a new way to engage with TNT’s NBA coverage with the launch of NBA Game Time Assist presented by State Farm. The new enhancement – available through the NBA Game Time iPad app – connects fans with exclusive, synchronized video, scores, and updates delivered in real-time while watching the night’s NBA action on TNT. During the game, once the sync feature is enabled, fans can enjoy exclusive content, making the dual-screen viewing of TNT’s NBA coverage a compelling interactive experience.
NBA Game Time Assist presented by State Farm will be available on Thursday, February 14, during the NBA on TNT doubleheader featuring Miami Heat at Oklahoma City Thunder at 8 p.m. ET, followed by the San Antonio Spurs at Los Angeles Clippers at 10:30 p.m. Additionally, NBA Game Time Assist presented by State Farm will be available for all NBA on TNT Overtime games throughout the remainder of the season.
State Farm will have significant branded presence within NBA Game Time Assist. In addition to featured graphics and logo placement during launch sequences, State Farm branding will also surround the social mapping feature within NBA Game Time Assist. Additionally, by utilizing audio content recognition (ACR) technology, State Farm will have supplementary promotional opportunities to sync content with State Farm commercials airing within TNT’s on-air NBA coverage.