Josh Gordon Group Conducting Sports Video Production Survey

The Josh Gordon Group Research has announced the launch of its first Sports Video Production Survey, which has been designed to help all members of the sports production community better understand the tech trends and challenges they face every day. The study will identify trends, including the introduction of 4K production technology, as well as address real industry issues such as “what slows down the setup of a location truck production?”JG Horozontal Logo 500

Leading SVG broadcast, mobile and league members were interviewed in the design of the survey questionnaire. The study, which is strictly educational, has been underwritten by Miranda. A summary of findings will be available to anyone completing the survey which contains no marketing questions, and no mention of manufacturers or supplier products.

“This is a critical time to conduct a study on sports video production because of the pivotal role sports programming will play in the future of television, “ says Gordon, “Because sports is one of the last forms of television consumed almost exclusively in real time, advertisers place a premium on it. While national sports programming accounts for only about 1.3% of all TV programming, according to AC Nielsen, in 2012 it accounted for 23% of national TV ad spend. Considering the economic impact it can have, how we produce that programing becomes is very important.”

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