Break Media, Tupelo-Honey Raycom Dive Into Athletes Lives with ‘Follow Channel’
Engagement with sports fans is all about access and Break Media’s Made Man brand and production company Tupelo-Honey Raycom are hoping exactly that will drive viewers to their new sports and lifestyle YouTube channel, “Follow Channel.”
Production crews will track the daily ins and outs of athletes’ lives to give fans a look into what motivates a superstar when they are off the field. The series debuted last week with one of sports most outspoken personalities, Seattle Seahawks cornerback Richard Sherman, whom the channel will follow for around a month.
NBA All-Star Chris Bosh of the Miami Heat to follow with a series of episodes later this month. The announcement states that additional athletes are to follow.
For the crew, it’s a fun opportunity to work hand in hand on the creative process with pro athletes.
“This is very unique from a production perspective,” says Cary Glotzer, CEO of Tupelo-Honey Raycom and co-executive producer on the series. “We are allowing the athletes to co-executive produce with Tupelo producers to tell their life stories off the field.”
According to Glotzer, Tupelo crews intend to use a variety of cameras that will be determined based on what the athlete actually wants to do during their shoot. Those cameras will range from Sony EX3s, Canon c300s, and various Panasonic models. The series is edited on an Avid system.
Creative Artists Agency (CAA) facilitated the partnership between Break Media, Tupelo-Honey Raycom, Chris Bosh, and Richard Sherman. The collaboration brings these superstar athletes to Break Media’s Made Man, one of the top men’s lifestyle digital properties with the sports entertainment expertise of Tupelo-Honey Raycom.
Mitch Rotter, EVP Programming, Break Media is co-executive producers on the channel.