ONE World Sports Renews Rights Deal For OneAsia Golf Tour
ONE World Sports, which offers coverage of world-class sports events from around the globe, has secured exclusive multiplatform North American rights to carry all 2014 tournaments from the OneAsia Golf Tour.
The OneAsia Golf Tour is comprised of tournaments from throughout the Asia-Pacific region annually, with ONE World Sports set to carry 10 events this year beginning with the Indonesia PGA Championship on March 27-30. ONE World Sports has regularly programmed these high-profile competitions, and the network’s renewal of its carriage is key to its commitment to present premier competitions from around the world which span popular global sports for American sports fans.
“OneAsia has been one of our marquee presentations,” said Joel Feld, senior vice president of production and executive producer at ONE World Sports. “We’re delighted to be renewing our exclusive rights to these top-tier golf tournaments, and our multiplatform carriage will continue to appeal our network’s mobile target audience of 18- to 34-year-old millennials.”
All coverage will be presented live and in high definition under licensing from World Sport Group. ONE World Sports also will present a one-hour highlight show after each day’s tournament play. Most events will be presented live in daily three- to five-hour programming blocks over the four-day tournaments.
The other OneAsia tournaments set to hit ONE World Sports during 2014 include: GS Caltex Maekyung Open (May 8-11); SK Telecom Open (May 15-18); Fiji International (Aug. 24-27); Nanshan China Masters (Sept. 25-28); Kolon Korea Open (Oct. 23-26); Emirates Australian Open (Nov. 27-30); Dongfeng Nissan Cup (Dec. 5-7); and Australian PGA Championships (Dec. 11-14). Over the course of the year, OneAsia attracts world-class professional golfers including Rory McIlroy, Adam Scoot, Jason Day, John Daly and Vijay Singh, among others.