March Madness Live: More Than 64 Million Served
NCAA March Madness Live, managed by Turner Sports, continues to deliver record-setting video consumption with more than 64 million live video streams across all platforms through the second week of the 2014 NCAA Division I Men’s Basketball Championship. This year’s 64 million live video streams is up 40% when compared tournament to date last year and has far exceeded last year’s total of 49 million video streams for the entire tournament.
Additionally, NCAA March Madness Live has netted 13.5 million hours of live video consumed, an increase of 7% over last year and on pace to rank as an all-time record.
From the start of the First Four on March 18 to the completion of the Regional Finals on March 30, NCAA March Madness Live has registered 13.5 million hours of live video streaming, which represent a 7% increase from 2013.
Mobile (tablets and smartphones) platforms experienced significant growth with live streams up 71% over the first two weeks of the tournament in 2013.
Live streaming hours also delivered considerable growth, up 38% over the comparable span last year.
The top five most-watched games across digital platforms over the first two weeks of the tournament, based on live video streams:
Dayton vs. Ohio State – 4,587,986
Mercer vs. Duke – 4,177,421
Harvard vs. Cincinnati – 2,742,532
Kentucky vs. Wichita State – 1,954,273
Wisconsin vs. Arizona – 1,647,561