STATS Assists On Viggle’s New Fantasy Football Game
Viggle Inc. has partnered with STATS LLC for the company’s latest fantasy sports game. STATS recently built Vigoooal, Viggle’s real-time game that allowed users to predict winners and answer trivia questions during the World Cup, and will manage development, web hosting and technical operations for Viggle’s fantasy football offering.
Viggle’s decision to extend their relationship with STATS comes on the heels of a very successful World Cup collaboration. Forty-two percent of all Viggle users who watched and checked into World Cup matches played along with Viggle’s companion games, which included Vigoooal and Viggle LIVE. Throughout the tournament, Vigoooal participants played 6.5 games on average, exemplifying the high level of active consumer engagement Viggle’s companion games can drive.
“We are really excited to be expanding our relationship with an innovative company like STATS to provide our users an exciting game experience around both pro and college football,” said Greg Consiglio, President and Chief Operating Officer of Viggle. “Their unique gaming capabilities will enable significant reach and engagement among our users and help us deliver results for our advertising partners.”
Prior to Vigoooal, STATS provided the data feed for Viggle’s MYGUY NBA game. Now for the 2014 football season, Viggle is excited to announce the launch of Viggle Football. Starting 9/7, the new games for the upcoming NFL and college football seasons will allow users to score Viggle Points by:
- Correctly predicting the final score, winning team and point difference
- Correctly predicting player and team performance stats during the game while watching.
- Engaging with sponsored ads throughout the game.
“Viggle continues to pioneer innovation in real-time, second screen engagement while building the leading entertainment rewards and marketing platform, and STATS is proud to be their partner for sports content and gaming,” said Eric Kutzin, Associate Vice President, Sales at STATS. “After the success of the Vigoooal World Cup game, our team is looking forward to a successful launch of the new and innovative games.”
The introduction of Viggle Football this September follows another record setting month in terms of Monthly Active Users (MAUs) and New Registered Users (NRUs) to the Viggle Platform. August marked the second consecutive month wherein Viggle established record highs for both these key metrics. For the month ending August 31, 2014, Viggle had 1,027,690 monthly active users – the first time the Viggle Platform broke 1 million active users in a given month – and obtained more than 653,000 new registered users.
Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, advertisements or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital downloads. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of registered users for Viggle and monthly unique users of the Wetpaint media properties.