Raycom Media Acquires RTM Productions
Raycom Media acquired RTM Productions Inc., producer of the PowerNation and PowerBlock automotive television programs. RTM Productions will operate as a new division of Raycom Media. In addition, RTM co-founder Joe St. Lawrence will continue as RTM President and will continue to manage RTM operations at the company’s 50,000 square foot Tech Center in Franklin, Tenn.
“RTM is a great company with a proven 25-year track record of creating quality content and innovative, targeted marketing solutions,” stated Raycom Senior Vice President Pat LaPlatney. “RTM and Raycom Media are a great fit on many different levels, and in the months ahead we look forward to significant growth in the business. We are thrilled that RTM is now part of the Raycom Media team.”
“Our combination with Raycom Media brings the resources, scale and strength of one of the country’s largest independent broadcasters to help RTM increase our content and our marketing services to our advertisers,” said RTM founders Joe and Patty St. Lawrence. “We are proud to become part of the Raycom Media family.”
Raycom Media, an employee-owned company, is one of the nation’s largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom Media stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom Media owns Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), Limerick Studios (a Charlotte, NC-based motion graphics design house), and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom Media is headquartered in Montgomery, Alabama.
Founded by executive producers Patty and Joe St. Lawrence in 1989, RTM Productions is a content creator specializing in producing, distributing and marketing automotive tech shows. The company recently announced its expansion into motorsports events under the PowerNation brand. RTM currently airs four auto shows in a two hour program block under its PowerNation title including Xtreme Off Road, Engine Power, Truck Tech and Detroit Muscle. PowerNation blocks are distributed weekly on the NBC Sports Network, SpikeTV and the CBS Sports Network as well as online at PowerNationTV.com and the PowerNationTV app.
RTM Productions was represented by The Jordan Edmiston Group, Inc., a leading independent investment bank for the global media, information, marketing and technology sectors, headquartered in New York, NY.