NCAA & Turner Sports Launch NCAA March Madness YouTube Channel
NCAA Digital, managed by Turner Sports launched the first-ever NCAA March Madness YouTube Channel, as anticipation builds for the 2015 NCAA Division I Men’s Basketball Championship. The new channel will feature real-time highlights and video recaps, from all 67 games of this year’s tournament. Additional content will include live press conferences, game previews and analysis, and daily news and notes from the tournament airing across TBS, CBS, TNT and truTV.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness, ” says Mark Johnson, VP Business Operations, Turner Sports. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”