Imagine Communications Upgrades Daystar Television’s Global Network to HD

Daystar Television Network, the award-winning, faith-based global network, has selected Imagine Communications to upgrade its operations from SD to HD with a complete, end-to-end broadcast workflow solution.

ImagineCommunications_020414The tightly integrated implementation spans production, master control and play-to-air operations, and replaces an existing traffic and billing system with a more efficient, centralized international solution for Daystar’s cable networks and 100 television properties. The comprehensive offering helps streamline business operations for Daystar’s headquarters and primary production facility in Dallas and enhances its ability to deliver HD content to more than 700 million households in 200 countries.

“Imagine Communications and its partner, Broadcast Digital Systems, were ideally suited to provide a true end-to-end broadcast workflow that is highly interoperable, flexible and efficient,” said Henry Turner, director of engineering, Daystar Television Network. “It would have taken at least eight other vendors to put together a similar workflow. The seamless workflow and integration between our content management, playout and traffic and billing systems is exceptional and speeds our time to market.”

The deployment includes video infrastructure solutions to migrate Daystar’s production operations from SD to HD, including routing and control solutions that manage the acquisition and distribution of multiple camera feeds. In addition to HD production capabilities, Imagine Communications deployed a master controlchannel playout solution using highly-scalable software that helps speed channel deployment time and enable future growth. The deployment also includes an array of media software applications and facility signal processing solutions.

Imagine Communications’ LandmarkOSI media software replaces the existing traffic and billing system that required Daystar to schedule programming for its network affiliates independently of each other. The LandmarkOSI installation surpasses Daystar’s previous system with centralized program scheduling, which helps optimize content usage and maximize revenue, and supports the Canadian ratings system as required by Daystar’s Canadian channel. The expanded footprint also allows Daystar to link automation with traffic and billing functions through the Live-Update live log editor, which enables automated scheduling and up-to-the minute ad placement and schedule changes.

Daystar’s HD channels went live in October 2014, followed by the traffic and billing system implementation in September 2014.

“We are pleased to support the comprehensive, end-to-end migration of all of Daystar’s properties to HD, as well as help transform their traffic and billing platform,” said Jeff Liening, senior vice president of sales, North America, Imagine Communications. “Daystar’s commitment to delivering outstanding quality of service to its extensive worldwide audience is unprecedented. That created a unique opportunity for Imagine Communications and Broadcast Digital Systems to design a truly integrated, interoperable and efficient workflow at scale with theconfidence that no interoperability unknowns existed. The resulting implementation enables Daystar to effectively manage the scheduling demands and commitments of its global reach.”

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