EVS, Burst Build Workflow for User-Generated Content at Belgium’s Tomorrowland
EVS and Burst have completed another successful joint project at this year’s Tomorrowland – one of the world’s largest electronic music festivals held in Boom, Belgium at the end of July, with simultaneous events happening around the world.
The two technology providers built an innovative technical workflow which allowed user-generated content to be included into the festival’s broadcast feed. This project deepened their partnership of delivering robust, efficient mobile-to-broadcast workflows to some of the world’s biggest events.
As the ability to leverage user-generated content for broadcast gains popularity, Tomorrowland’s producers wanted to give the festival’s artists, social teams and attendees a chance to share their experience of the event. Burst and EVS’ technical solution allowed audiences to capture and upload videos without needing to download a mobile app. The Burst platform took the videos, automatically transcoded them into a broadcast-quality format and included them into the workflow for transmission. This allowed Tomorrowland’s technical teams to easily curate and publish content directly to the Burst On TV module within the broadcast workflow.
It also enabled the festival’s organizers to source relevant user-generated content on social media for inclusion in the broadcast. The solution works seamlessly with the EVS production systems through a unique integration with the flexible management tool XFile3. Videos can instantly be branded and integrated into the live broadcast in near real-time.
The EVS/Burst solution let fans attending the events happening simultaneously in Mexico and India also share media. Broadcast teams were able to quickly and easily take user-generated content from around the world and include it into the workflow. The flexibility to include content in this way gave viewers watching the broadcast at home a unique and engaging perspective of the festival.
“This year, Tomorrowland fans were able to share and consume videos in a way that’s never been possible before,” said Tim Graves, SVP of Product and Business Development for Burst. “Our partnership with EVS continues to grow and deepen as we work with broadcasters and live event producers to engage more audiences worldwide.”