NAB 2016: RR Media Opens Miami Office to Service Latin, North America
RR Media has opened a new regional LATAM Media Center based in Miami, serving content to millions of Hispanic and Portuguese viewers across Latin America as well as audiences in the USA and Canada. The center includes one of South Florida’s largest and most prominent production facilities with over 95,000 square feet, a playout center and Master Control Suites (MCRs) for channel origination, complementing RR Media’s existing US East Coast facility.
The LATAM Media Center gives regional broadcasters, TV channels and sports organizations access to the full range of RR Media’s content preparation, management, playout and delivery services, with diverse, localized content. Services include local ads insertion, multi-format playout and remote uplink to RR Media’s smart global network, from Miami, FL. Already, there are over a dozen channels being played out of the Miami Center.
Dante R. Neyra, RR Media’s Head of Latin America & Hispanic Markets, said, “LATAM presents a key growth market for our company and we’re very excited about extending our footprint in the region. We’ve equipped the LATAM Media Center with the latest digital media technologies and are complemented with a superb production studio, encompassing six sound stages and a post-production space. This new facility enables RR Media to connect both LATAM to the world, and the world to LATAM, enabling our customers to extend their global reach and generate new monetization opportunities. Miami is a perfect gateway for LATAM, providing a talented team with Spanish and Portuguese language capability for creating localized content.”
RR Media’s Americas facilities and infrastructure as well as its virtualized digital media services including solaRR will be presented at the Renaissance Hotel, next to Las Vegas Convention Center, throughout the NAB Show next week.