Imagine Communications Provides SNJ Today with Integrated Ad Management and Playout Solution

Imagine Communications has supplied SNJ Today, a community-oriented multichannel media company serving southern New Jersey, with an end-to-end, fully integrated solution for managing its entire advertising sales and video operations.

The installation, anchored by Imagine Communications’ LandmarkOSI Traffic & Billing advertising management system and the Versio integrated playout solution, enables SNJ Today to streamline ad sales operations across its television, radio, Web and print properties, as well as provide the communities of southern New Jersey with relevant, high-quality broadcast and streaming video content.

When the founders of SNJ Today set out a few years ago to provide residents of southern New Jersey with news and information important to their day-to-day lives, accessible through multiple channels, they desired a technology solution that would allow them to manage the entire enterprise as a unified operation. The company was looking for a powerful and tightly integrated solution to help automate diverse ad sales, scheduling and playout operations across all media platforms.

”As a small, growing operation, we needed a solution that could match our entrepreneurial responsiveness, something that would give us the quality and professionalism of a big-city broadcast station but deliver the efficiencies and ease-of-use we require to be successful,” said Ken Pustizzi, President and owner of SNJ Today. ”The ability of LandmarkOSI to manage ad sales and billing across all of our media channels, as well as seamlessly integrate with Imagine Communications’ automation and playout solutions, was a far superior alternative to manually assembling a collection of discrete point products.”

SNJ Today is using LandmarkOSI Traffic & Billing to manage ad sales orders and program scheduling for its TV, radio and digital channels, as well as the company’s newspaper. The omniplatform capabilities of the solution enable SNJ Today to manage the monetization of all its media channels using a single system that delivers world-class operational efficiencies.  Operations are further optimized through the tight integration of the Landmark family of advertising management solutions with Imagine Communications’Versio integrated playout solution.

The media company has deployed Versio for automation and playback and to deliver high-quality HD content across linear and nonlinear channels. The installation also includes Nexio server technology, which SNJ Today utilizes for content caching and asset management and to host the media company’s Adobe Premier Pro editing environment.  The open nature of the Imagine Communications solution also enabled seamless integration with SNJ Today¹s existing storage archive.

”We are excited to assist SNJ Today in supplying local communities with the news and information that makes a real difference to the lives of thousands of people,” said Sarah Foss, vice president, product management, Advertising Management Systems, Imagine Communications. ”Our end-to-end, modular and omniplatform solutions are designed to supply media and entertainment companies of all sizes with the agility, flexibility and operational efficiency to tackle today¹s challenges and seize tomorrow‘s opportunities.”

Imagine Communications was able to deliver SNJ Today a fully operational multichannel solution for disseminating information to the residents of southern New Jersey within a few months of the initial engagement.