IBC 2016: Elemental to Showcase Software-Defined Video Advances
At IBC 2016 Elemental Technologies will highlight video production, distribution and monetization advancements, both on-premises and in the cloud, to help video providers address transformative change sweeping the media and entertainment industry. Elemental and Amazon Web Services will exhibit together in Stand 5.C80.
To help video providers address viewer demand for the content they want, when they want it and on their preferred devices, Elemental will showcase the unique ability of software-defined video (SDV) to seamlessly integrate end-to-end video workflows from source to display device. Elemental will highlight innovations including: SDI over IP implemented with SMPTE 2022-6 for efficient transport of real-time media over IP networks; high quality HEVC 4Kp60 4:2:2 10-bit encoding; live channel playout on-premises and from the cloud; deep integration with Amazon S3 for file-to-live workflows; and live virtual reality (VR) content ingest and processing.
Elemental’s expanding video delivery capabilities will be showcased as well, including: digital video broadcast (DVB) solutions, high dynamic range (HDR); and content playout with Amazon CloudFront. Lastly, future innovations including 8K video processing in the cloud and dynamic ad insertion will also be featured on the show floor.
Technical Paper at IBC conference
As part of the IBC technical papers program in the main conference, Lionel Bringuier, Director of Product Management at Elemental, will deliver a paper, “Increasing Ad Personalization with Server-Side Ad Insertion”. Bringuier will present on Sunday, September 11 between 12:30 and 2 p.m. during the Advances in Technology track which will take place in the Emerald Lounge of the RAI Exhibition and Conference Centre. http://www.ibc.org/ibc2016-conference-programme/advances-in-technology-1.
About the 4K 4Charity Fun Run
The 4K 4Charity Fun Run Series commemorates advancements in video technology by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than a quarter of a million dollars for global charities, including OXFAM International and Mercy Corps as well as local charities, such as The Shade Tree. Space is limited, so please sign up today! www.4K4Charity.com/ibc.