MP & Silva Re-launches BallBall’s Digital Platform in Partnership with News Corp
MP & Silva has re-launched BallBall, a NewsCorp-owned digital football service in Southeast Asia (Indonesia and Vietnam) that provides football highlight clips from the world’s leading football leagues including the English Premier League, Ligue 1, Bundesliga and Serie A.
BallBall also provides match day previews and post-game packages. BallBall can be accessed at www.ballball.com and is also distributed through a number of third party partner websites in these territories.
“BallBall is a great offering and our partnership with News Corp ensures high-quality content to hyper-engaged audiences allowing them to stay up-to-date with all the action from the world’s best leagues,” says Damon Garwood, Managing Director of MP & Silva Digital and Technology Services. “We are delighted to extend our relationship with News Corp to include technology services through the execution of this platform, emphasizing our ability to provide any content to any device anywhere in the world through our client first approach to technology services.”
Working with Simplestream, a leading provider of video services such as live streaming and live-to-VOD, MP & Silva have managed the implementation of the new BallBall video platform which ingests highlight clips into its media manager in real-time from the MP&Silva’s production division within the technology services business unit. Unique cloud encoding immediately generates quality-optimised output for multiple devices and rapid publishing enabling the dynamic syndication of clips to various website and social media partners of BallBall in multiple languages.
“We are delighted to partner with MP & Silva on BallBall,” says Simon Greenberg, Global Head of Rights at News Corp. “Delivering this rich content through MP & Silva’s digital solution helps support BallBall and provides a stable, fast and efficient system. BallBall is an exciting digital platform with a fantastic range of active users, who regularly consume soccer content, and we are looking forward to continuing to work with MP & Silva on this platform. ”
“BallBall is a perfect example of the strength of our technology partnership with MP & Silva,” says Adam Smith, Founder and CEO at Simplestream. “Using our cloud-based Media Manager software, a powerful content ingest, management and syndication workflow has been delivered to News Corp on time and in budget, enabling these highlights from some of the world’s biggest football leagues to be instantly and securely monetised across multiple web and mobile properties throughout Asia.”