CBS Sports Digital Acquires Scout Media

CBS Sports Digital has entered into a definitive agreement to acquire Scout Media. Scout will become part of CBS Sports Digital’s multi-platform offerings, which include CBSSports.com and the CBS Sports apps for mobile and connected TV devices, as well as 247Sports, MaxPreps, CBS Sports fantasy games, and SportsLine. Scout’s team-focused and recruiting coverage will complement 247Sports’ network of college and pro team sites and its subscription recruiting information services.

“We are very pleased to bring Scout Media into the CBS Sports Digital family and add their portfolio of team coverage to our premium, team-focused content offerings driven by 247Sports,” says Jeffrey Gerttula, Senior Vice President and General Manager, CBS Sports Digital. “This acquisition will fit perfectly into our goal to provide engaging content, from the national to the team level, for sports fans, and will enable us to deliver more value to individual team fanbases across all screens and devices, as well as create exciting cross-platform advertising opportunities.”

CBS Sports Digital ended 2016 as the fastest-growing top ten digital sports property, according to comScore, with 247Sports driving 43% growth over 2015 in average monthly uniques. CBS Sports Digital acquired 247Sports in January 2016, following a partnership that began in 2013 to integrate 247Sports’ premium football and basketball recruiting content into CBS Sports coverage across digital platforms.

“Our robust team-focused model, featuring a deep roster of national and regional insiders and analysts, will now be even stronger with the addition of Scout,” says Shannon Terry, founder and CEO of 247Sports. “Scout’s talented group of publishers and highly engaging, team-specific content will be a significant asset as we continue to grow and expand our audience of passionate fans and deliver a more extensive product offering to our members.”