TiVo Report: Sports Fans Frustrated When Trying to Find Their Favorite Team’s Games

TiVo’s 17th edition of its quarterly Video Trends Report – covering key topics across pay-TV, VOD, OTT, TV Everywhere, streaming devices, home assistant devices and content discover – shows that consumers continue to be frustrated when trying to find their favorite team’s games and specific sporting events. According to the report, 34.3% of respondents are “always” or “sometimes” frustrated when trying to find a feed of their favorite team or sporting events in general.

The report also shows that, in Q1 2017, 13.5% of respondents answered they have watched a live sporting event on a social media network such as Twitter or Facebook. Of this small group of respondents, the top events watched were the NFL (48%) and the NHL (30.7%).

TiVo’s analysis also revealed content recommendations positively impact the perceived value of pay-TV providers’ content discovery experiences. With nearly three out of four survey respondents who use recommendations services from their providers indicating the ease with which they can find something to watch, TiVo’s report findings validate the importance of and need for this integral functionality.

In addition, 77.3% of survey respondents only want to pay for only the channels they watch — a slightly higher response q/q and y/y. In the U.S., the average price respondents will pay for the top 20 channels is $28.31 (a 14 percent decrease over two quarters), while in Canada, the average price respondents will pay for the top 20 channels is $25.56 (a 20.1 percent decrease over two quarters).

Based on a survey of more than 3,000 consumers, the Q1 2017 Video  Trends Report covers key quarter-over-quarter and year-over-year trends. The report also features a breakdown of top channels desired by U.S. and Canadian respondents in an à la carte pay-TV package, along with historical trends regarding ideal pricing for the top 20 channels. In addition, TiVo reports on viewership data on social media networks streaming high-profile sporting events; respondents’ sentiments about cross-catalog guides and content discovery; data illustrating the effect of content recommendations on respondents’ ability to find something to watch; and a survey of “Home Assistant Devices,” such as Amazon’s Echo, and an analysis of device integration with respondents’ TV viewing.

CLICK HERE to download the full report.

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