FINA, Deltatre Partner to Launch FINAtv
The Federation Internationale de Natation (FINA) has partnered with Deltatre, to launch FINAtv, a new OTT subscription service featuring live and on-demand coverage of FINA’s marquee events. FINAtv premieres with all the action from The FINA World Championships – Budapest 2017. It will be available 24/7 on mobile, tablet (iOS and Android), desktop, and TVs via AirPlay and Chromecast.
“FINAtv will be a gateway for the sport to cultivate a new generation of fans that consume information at all times on all platforms,” says FINA President Dr. Julio Maglione. “The service will offer outstanding programming year-round including from our most celebrated events and will be presented in a state-of-the-art platform. We are excited for its launch and proud to work with Deltatre on this important initiative for the sport.”
FINA and Deltatre, a Bruin Sports Capital portfolio company, have formed a partnership to build and market FINAtv worldwide. As part of the agreement, FINAtv powered by Deltatre’s Diva video player and Forge CMS. The service will be advertising free and video delivered in HD where available. Subscriptions will include a full complement of live and on-demand competitions as well as exclusive interviews, features, analysis, and commentary across FINA sanctioned swimming, diving, high diving, synchronized swimming, open water and water polo events.
“We are honored to be selected by FINA to launch this new service which will be a glorious showcase for the Aquatics sports,” says Giampiero Rinaudo, Deltatre CEO. “The FINAtv platform was crafted from Deltatre’s decades of leading edge digital innovation and our passion for global sports and will offer a state-of-the-art viewing experience that will excite and entertain lifelong fans and newcomers to the sport.”
The launch of the service represents the latest initiative from aquatics’ governing body to broaden the global reach of the popular sport and specifically, the swiftly growing OTT consumer. For Deltatre, FINA is the newest addition to a roster of governing bodies, media companies, and rights’ holders leveraging the company’s global multi-platform product development expertise.
“The is a pivotal time in global sports where innovation will be crucial to achieve sustained growth and cultivate new audiences,” says George Pyne, Bruin Sports Capital CEO. “By launching this service, FINA is at the forefront of the movement to use technology to unlock the full potential of the sport for its fans and partners. We are delighted to work with them in support of this mission.”