Viacom Taps Avid’s MediaCentral Platform to Boost Global Production Infrastructure

Avid has inked a multiyear enterprise agreement with Viacom to enhance its worldwide production infrastructure on Avid’s MediaCentral platform. MediaCentral will enhance collaboration, and increase efficiency and productivity, while introducing new economies of scale, and a path to the cloud for Viacom’s operations, starting with the deployment of Media Composer | Cloud Remote, which enables editors to remotely connect and collaborate with teams no matter where they’re located.

Viacom is home to premier global media brands that create television programs, motion pictures, games, consumer products, live events and other entertainment content for audiences in more than 180 countries. Its media networks reach over 3.9 billion cumulative television subscribers globally. The company plans to invest in Avid’s comprehensive tools and workflow solutions to create, manage, deliver and optimize media content.

“Viacom is the latest member of Avid’s growing community of preeminent customers to adopt a single platform approach and an easily scalable virtualized workflow across its brands,” says Jeff Rosica, Avid President. “Avid’s unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher-value product while finding a new means to control operating costs.”

With this enterprise-wide agreement, MediaCentral will support Viacom brands including Paramount, Nickelodeon, BET Networks and CMT in Los Angeles, New York, Nashville and Miami, as well as Viacom International Networks.

“Avid’s approach to enterprise-wide technology deployments and market-leading creative solutions align perfectly with our long-term strategic goals,” says David Kline, Chief Technology Officer, Viacom. “This agreement will enable Viacom to increase the value and benefits from our technology investments, which are essential in today’s rapidly changing market.”

By working with Viacom to deploy a common platform, and deliver enterprise-wide service and support programs, Avid is helping create financial models that deliver stronger return on investment. Defined technology upgrades and refresh cycles will enable Viacom to optimize content across all facilities.

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