SVG Summit 2017: Bleacher Report Executive Editor Jermaine Spradley on the Culture Approach to B/R’s Success
Digital exec examines what makes video the differentiator in storytelling
When it comes to success in the digital–sports-media space, few — whether legacy brands or startups — do it better than Bleacher Report. The company has built a tremendous following (well over 250 million social-media followers) and a lucrative business by focusing on not just the action on the field but also on the lifestyle, culture, and personalities of the modern sports world.
At the 2017 SVG Summit, Bleacher Report Executive Editor Jermaine Spradley stopped by to chat about the company’s highlights in 2017, what he’s looking forward to in 2018, and how video is playing an increasing role in it all.
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