SVG Summit 2017: Don Sperling on How the New York Giants Celebrated the 10th Anniversary of Super Bowl 42

The multiplatform initiative kept fans engaged during a disappointing 2017 season

It may have been a tough season on the field for the New York Giants, but it was a big season for Giants Entertainment, the media, marketing, programming, production, and events arm of the club. The division created an exciting content plan celebrating the 10th anniversary of the Giants’ history Super Bowl 42 win over the New England Patriots.

Don Sperling, VP/executive producer of Giants Entertainment, stopped by to chat with us at the 2017 SVG Summit to discuss the project and how it was executed across multiple platforms and activations.

For more coverage of the SVG Summit, including stories, panel highlights, and video interviews from the show floor, CLICK HERE.

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