PyeongChang 2018: NBC Sports Digital Live-Streaming Viewership Triples Sochi Numbers With Week To Go
NBC Sports Digital’s presentation of the PyeongChang Olympics eclipsed the full 2014 Sochi Games in live streaming minutes just five days into the competition and has continued to reach milestones. With 1.31 billion live-streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content, up 174% from this point in the Sochi Olympics (4.3 million)
Sunday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released by Nielsen and digital data from Adobe Analytics.
The NBC/NBCSN averaged of 18.0 million viewers on Sunday night with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night’s coverage.
Sunday night’s Total Audience Delivery provided an increase of 12% over the NBC broadcast viewership, marking the ninth consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital. Sunday night’s NBC/NBCSN viewership peaked at 20.7 million viewers from 9-9:15 p.m. ET, highlighted by women’s alpine skiing on NBC and ice dancing on NBCSN.
NBC’s PyeongChang Olympics primetime broadcast last night (7:30-11:10 p.m. ET) averaged 16.3 million viewers and posted a 9.1/16 household rating. Viewership includes the West Coast primetime encore.