Twitter Lands Three-Year Content Deal With MLS, Including 25 Live Matches in English
At least 25 matches per season broadcast by Univision in Spanish will now be streamed on Twitter in English
Major League Soccer has inked a three-year deal with Twitter for a slate of weekly programming including weekly live matches, highlights and features. At least 25 matches per season that are broadcast on Univision networks in Spanish will now be available in English on Twitter. The deal marks MLS’s departure from Facebook, which streamed weekly games last season.
Beginning this weekend, live matches, produced at Univision’s broadcast facility in Miami, will be available in English in the U.S. on Twitter via @UnivisionSports and @MLS. The first MLS match to be streamed on Twitter will feature Real Salt Lake hosting expansion club Los Angeles Football Club (LAFC) this Saturday, March 10 at 3:30 p.m. ET. Click here to view the schedule of MLS games that will be streamed on Twitter.
MLS will provide Twitter with a package of live, on-demand content each week and the two companies “will also collaborate on innovative executions to support MLS Big Events during the season,” according to the league’s announcement.
“MLS constantly strives to connect with fans in new and innovative ways,” said Chris Schlosser, SVP Media, MLS. “Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform.”
Over the last several years, MLS and Twitter have worked together creating unique content around Big Events including the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T, and MLS Cup. Twitter will offer advertising packages for the content to be made available to sponsors.
“We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter,” said Kay Madati, VP and Global Head of Content Partnerships, Twitter. “Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place on Twitter.”