NAB 2018

NAB 2018: Prime Focus Technologies To Launch CLEAR Digital Lab

Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that it will launch its innovative CLEAR Digital Lab at NAB 2018. CLEAR Digital Lab automates the content supply chain, connects the production ecosystem, and acts as the media universe for secure content operations from content acquisition through distribution and archiving.   

CLEAR Digital Lab brings together the various stakeholders and suppliers engaged in the production and post production processes with supply chain vendors for various tasks, such as editorial, VFX, post production, sound, localization, mastering, and downstream distribution to connect the entire ecosystem. Built around CLEAR Media ERP’s Emmy-award winning DAX Production Cloud software and Cloud MAM software modules, CLEAR Digital Lab is well equipped to handle scripted, unscripted, short form, and digital content genres. It has the capability to handle files of different resolutions, content types, help review and collaborate, track jobs and manage media logistics including distribution of varied content types across the production supply chain.

“CLEAR Digital Lab revolutionizes the way content makers manage their content by connecting the various contributors engaged in the content creation process,” says Ramki Sankaranarayanan, founder and global CEO of Prime Focus Technologies. “The frequency and speed with which original content is being generated has been increasing at a rate never before seen in the industry, with more and more people working on content than ever across the supply chain. CLEAR Digital Lab makes these collaborations easy and secure.”

“We’ve always had a pioneering mindset when solving challenges in the industry with the power of technology, and we are extremely proud to see the launch of Digital Lab which brings the industry together and accelerates the content creation process through automation,” Sankaranarayanan says.

By leveraging the cloud infrastructure and centralizing the management of content including secure storage, processing and distribution, CLEAR Digital Lab empowers production houses and studios with greater creative control, faster decision-making capabilities, more efficient workflows, supply chain freedom, and significant reductions in Total Cost of Production (TCOP).

Further strengthening CLEAR Digital Lab, PFT has partnered with Microsoft to have Azure as its preferred cloud hosting platform. Azure’s scale and reach helps to implement Digital Lab across geographies with extreme reliability, scalability, performance, and global accessibility.