NBC Sports Group, IndyCar Reach Multi-Year Media Rights Agreement
The Indy 500 willmove to NBC in 2019 and NBC Sports Gold will launch a new IndyCar OTT service
NBC Sports Group and IndyCar announced a new, multi-year media rights agreement today in which NBC Sports has acquired the rights to present all IndyCar races, qualifying, practices, and Indy Lights races across its platforms beginning in 2019. The Indianapolis 500 and seven additional Verizon IndyCar Series races will be broadcast annually on NBC, with all remaining races televised on NBCSN. All races will be live-streamed on NBCSports.com and the NBC Sports app.
NBC Sports Gold will offer a package to IndyCar fans that features all qualifying and practices not televised live, all Indy Lights races, and full-event replays. Additional details, including the cost of the Gold offering, will be announced at a later date.
“We’re excited to have NBC Sports serve as the exclusive home of IndyCar, which represents the most competitive open-wheel racing in the world,” says Jon Miller, president, programming, NBC Sports and NBCSN. “We’re honored to bring the Indianapolis 500, one of the most prestigious events in all of sports, to NBC, further enhancing NBC Sports’ Championship Season. We’ve seen consistent growth for IndyCar on NBCSN in the past decade, and we hope to continue that growth throughout the series by leveraging the television, digital, production and marketing assets that make NBC Sports a powerful media partner.”
“This arrangement brings all of IndyCar to one home, increases our exposure and includes our first direct-to-consumer offer for our fans,” says Mark Miles, CEO of Hulman & Company, which owns IndyCar and Indianapolis Motor Speedway. “We couldn’t be happier to have start-to-finish coverage of IndyCar’s season with the NBC Sports Group.”
The 103rd Running of the Indianapolis 500, set for Sunday, May 26, 2019, will be the first ever on NBC, after airing on ABC for more than five decades. Under the current TV rights deal, races are split between NBC and ABC, but the Peacock will take over the entire package next year.
Burke Magnus, ESPN Executive Vice President, Programming & Scheduling, said in a statement: “We have had a wonderful and rewarding relationship with the Indianapolis Motor Speedway, the Indianapolis 500 and IndyCar and it has been our distinct honor to be partners for so many years. We look forward to the rest of our events this season and wish them all the best in the future.”
The Indy 500 will also be included every year in NBC Sports’ Championship Season marketing campaign, which touts numerous high-profile championship events that are presented across NBC Sports platforms from May to July, including the Triple Crown, The PLAYERS, Premier League Championship Sunday, French Open, Stanley Cup Final, Tour de France, and The Open Championship.
The entire Verizon IndyCar Series will receive marketing and promotional support from NBC Sports, which will utilize not only its own assets, but many NBCUniversal assets as well. With the Indy 500 and seven additional races on NBC, IndyCar will have the second-most races on broadcast television in all of motorsports.