Ericsson Media Solutions Picked By AT&T To Deliver Premier Golf Tournament
Ericsson Media Solutions’ AVP 2000 Contribution Encoder was selected by AT&T to deliver high-quality UHD encoding to enhance its coverage of a premier golf tournament, after successfully using the solution for a major winter sports event in February. The deployment also includes Ericsson’s HEVC Encoder Module, which provides compression technology to enable the delivery of AT&T’s content across multiple devices.
The deployment of Ericsson’s AVP 2000 Contribution Encoder will enable AT&T to transform its TV service offering performance by making bandwidth savings, maximizing encoding efficiency and offering an enhanced picture quality experience to viewers. In addition, this HEVC-based solution maintains service content integrity with the lowest possible latency when contributing across different networks and platforms.
“When it comes to the leading sporting events, our subscribers expect to enjoy the highest levels of quality possible, whether in high or ultra-high definition,” says John Ward, senior vice president of content operations, AT&T Mobility and Entertainment. “Their perception of the quality of experience ultimately derives from the successful and reliable delivery of the content to all of their available devices, screens and platforms. The compression performance of Ericsson Media Solutions’ encoding will enable us to reliably deliver an important live premier golf tournament straight to our viewers.”
“With the demand for ultra-high definition services and more immersive sporting experiences at an all-time high, it is vital that service providers give their customers the best possible viewing experience,” Angel Ruiz, CEO, Ericsson Media Solutions, says. “The AVP 2000 and its HEVC technology provide the necessary performance and control to achieve the highest possible bandwidth efficiency across all delivery networks, while also offering the best performance and broadest capability across all applications and codecs. We are proud to work alongside AT&T and help them to deliver consistent, high quality and seamless coverage of one of the biggest sporting events this year.”