Telstra Expands ‘Always On’ Service To Better Serve Asia
Guarantee now offers lower-bandwidth options on subsea-cable network
Telstra has expanded its world-first ‘Always On’ service to provide more bandwidth options and lower latency on some of Asia’s busiest subsea cable routes: Hong Kong to Singapore and Japan to Hong Kong. The service uses the scale and diversity of Telstra’s cable network in the Asia Pacific region to reroute traffic to another path, even in the event of a cable cut or damage due to a natural disaster.
According to Telstra Director, International, Paul Abfalter, last year’s introduction of the Always On service guarantee was targeted at customers with large capacity requirements of between 10 GB and 1 TB.
“We are now expanding this service by introducing lower-bandwidth options from 1 GB with the flexibility for customers to scale up as needed,” he says. “This enhancement, combined with our ultra-low–latency connectivity across these key routes will be particularly beneficial for organizations in the financial-services industry, where speed and reliability between global financial hubs are vital.”
Complementing the Always On service, Telstra also has the market’s lowest-latency routes between key financial hubs in the Asia Pacific region.
“Businesses expect to be able to connect anywhere at any time,” says Abfalter. “Meeting these expectations can be difficult when it comes to international connectivity. This is particularly the case in the Asia Pacific region, where, more than any other region globally, cables are at risk of service disruptions due to cable cuts caused by shipping activity, earthquakes, and typhoons. Damage from these events can take weeks or sometimes months to fix.”
Telstra was first in the region, he notes, to develop “resilience as a service” across the busy Hong Kong, Singapore, and Japan triangle. Customer services are restored within hours for their subscribed bandwidth, using one primary path and two protection paths over different cable systems along the same route.
“Customers also benefit from cost savings associated with managing multiple vendors and paying for spare capacity that may not be used,” he adds. “The assured availability helps improve the experience they provide their end users.”
Telstra’s subsea-cable network is the largest and most diverse in the Asia Pacific, accounting for up to 30% of active intra-regional capacity. This diversity enables Telstra to reroute traffic impacted by a cable cut to another path to minimize downtime.
“As cloud computing and the number and variety of digital devices in use worldwide continue to increase,” says Abfalter, “so too does the demand for the international networks, like subsea cables, needed to keep them connected. Nowhere is this more apparent than in Asia, which is now home to almost half the world’s internet consumers and where tens of millions of new services are enabled every year.
“Our subsea network,” he continues, “is a key part of our international growth strategy and the services we provide to large and emerging cloud and content companies, global and regional mobile and service providers, and multinational corporations requiring connectivity across APAC. We will continue to invest to maintain our network leadership, and that includes leveraging our network strength to deliver innovative products like Always On for our customers.”