Turner Sports To Produce Tiger Woods vs. Phil Mickelson PPV After Landing Distribution Rights

Live PPV will be distributed on B/R Live, DirecTV, and AT&T U-verse

In its first major sports-rights deal under new parent AT&T, WarnerMedia’s Turner division has secured worldwide media-distribution rights to “The Match” — a head-to-head, 18-hole duel between Tiger Woods vs. Phil Mickelson with $9 million on the line. Turner Sports will produce all live coverage for the pay-per-view event, which will be distributed through Turner’s new subscription OTT service B/R Live, AT&T’s DirecTV, AT&T U-verse, and other on-demand platforms.

The highly anticipated showdown will be hosted by MGM Resorts International Thanksgiving weekend at Shadow Creek in Las Vegas. Pay-per-view pricing for the live event will be announced at a later date.

“The iconic Tiger Woods and five-time Major Champion Phil Mickelson are generational talents who have transcended the game of golf, and their rivalry continues to be one of the most compelling in sports,” Turner President David Levy said in the company’s announcement. “This one-of-a-kind, winner-take-all matchup provides a great opportunity to show fans the benefits of AT&T and WarnerMedia coming together. For the first time since AT&T’s acquisition of Time Warner (now WarnerMedia), Turner, DirecTV, and HBO will present a multifaceted presentation of the live event and accompanying content across a vast array of platforms.”

Turner’s deal for the match was completed in partnership with CAA Sports, Excel Sports, and Lagardere Sports.

AT&T Flexes Synergistic Muscles for Tiger vs. Mickelson 
In addition to distribution of the live event PPV coverage on B/R Live, DirecTV, and AT&T U-verse, content leading up to and during the competition will be offered on Turner, WarnerMedia, and AT&T platforms.

HBO Sports and its 18-time Sports Emmy Award-winning 24/7 reality franchise will capture all the excitement leading up to the match.

Bleacher Report and its popular House of Highlights, which recently surpassed 10 million followers on Instagram, will offer comprehensive highlights and behind-the-scenes content.

Turner’s TNT will also televise programming with selected content from the event in the weeks following the live competition.

Turner International will facilitate distribution of live PPV access outside the U.S.

In addition to producing all live event coverage, Turner Sports will also serve as exclusive sales and sponsorship partner. The company and its Turner Ignite Sports will work closely with marketing partners to develop experiential and creative marketing solutions.

Winner Take All: $9M on the Line Plus Side Bets
The victor of the winner-take-all, 18-hole match will take home $9 million. In addition, Woods and Mickelson, who have won a com