The SVG Podcast: Bleacher Report Senior Director of Branded Content Beckley Mason

B/R is one of the best at generating value in branded content for its clients. How do they do it?

As the digital media side of the business looks to better monetize itself the strategy of branded content has become popular and few, if any, do it better in the sports world than Bleacher Report.

Today on the podcast, our Brandon Costa chats with Beckley Mason, Senior Director of Branded Content at B/R about some of the media company’s biggest branded content wins, what works in branded content today, and what advice would he give to someone getting started in the creation of branded content.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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To listen to all of the previous episodes of The SVG Podcast, visit the SVG On Demand section HERE.

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