Golf Channel Revamps Graphics Package for Live Coverage
The network worked with longtime partner Troika/Mission Group on the project
Golf fans are in store for a brand-new look from Golf Channel this year. The network worked with Troika/Mission Group (TMG) to revamp the graphics package across its live coverage of professional tournaments. The refreshed NBC Sports and Golf Channel graphics debuted during last week’s Sentry Tournament of Champions on the PGA TOUR.
The new package offers a clean and authentic viewing experience to enhance the network’s golf telecasts, according to Golf Channel.
New forward-thinking storytelling devices make information easier to scan and digest through an optimized “mobile-viewing” lens.
A bright, bold look featuring more color, bigger font, and a more effective use of typography is designed to provide a cleaner viewing experience.
In addition, Golf Channel now has greater consistency across its platforms and franchises, building on the strengths of the existing graphics package and the network’s brand recognition.
“Storytelling is at the heart of our live tournament coverage, and this refreshed graphics package will enhance the way viewers consume our coverage,” says Molly Solomon, executive producer, Golf Channel. “As viewing habits continue to evolve for golf fans and across the media industry, these graphics offer a cleaner, more polished viewing experience on any device.”
The influence of the refreshed look also will be integrated into the network’s news, promotion, and digital platforms, using the graphic package’s colors, font, and motion to establish greater brand consistency. The graphics refresh was developed in partnership with TMG .
“It’s a real privilege for us to continue our collaborative partnership with NBC Sports Group and Golf Channel on their flagship live event presentations,” says Gil Haslam, executive creative director, Troika/Mission Group. “We appreciate NBC Sports’ vision and commitment to innovation and are excited to see this package bring new energy to the tournament-viewing experience.”
The partnership between the two brands extends to when Golf Channel first worked with TMG on a network rebrand in 2008 and again in 2013 to develop the network’s current logo. In 2016, following NBC Sports Group’s securing exclusive domestic rights for The Open, TMG also helped NBC Sports develop its graphics package for golf’s original championship.