Super Bowl LIII Streaming Reaches 2.6 Million Viewers Per Minute
Streaming coverage of Super Bowl LIII set viewership records, with the game streamed across more platforms than ever. Across 7.5 million unique devices, up +20% from last year, viewers consumed more than 560 million total minutes of live game coverage, up +19% from last year. The average minute audience of 2.6 million viewers during the game window is up +31% year-over-year.
The live stream was available unauthenticated on CBSSports.com and the CBS Sports app across devices, NFL.com and the NFL app across devices, and Verizon Media mobile properties (including Yahoo Sports, Yahoo, AOL, AOL Sports, and Tumblr). The game also was available to stream live via the CBS All Access subscription service and for authenticated users on ESPN Deportes digital properties.
Super Bowl Sunday delivered a record-breaking day on CBS All Access in terms of new subscriber sign-ups, unique viewers, and time spent. Sunday surpassed prior single-day records by +84% in subscriber sign-ups, +46% in unique viewers, and +76% in time spent on CBS All Access across all content and digital platforms.